Innovation communications Management Communications management is the systematic planning, implementing, monitoring, and revision of all the channels of communication within an organization, and between organizations closed innovation is a thing of the past. Scalable, open innovation as a business practice has yielded the most dramatic and successful results - and communication and connection with your audience is essential to success. By engaging through at least four of eight channels (website, email, social, public relations, partners, events, offline, and beyond), a robust communications process and schedule can yield valuable insights to help you innovate better. Communications is becoming a critical skill set, because closed innovation is a thing of the past and now scalable open innovation is the business practice yielding the most dramatic and successful results. However, engaging the crowd to give and refine and build on new ideas is not something that happens organically.